Many people believe that anything goes when it comes to attorney marketing strategies on the Internet. So many people have attorney marketing websites, blogs, forums, and discussion groups, that it may seem impossible for watchdogs to notice when something isn’t quite right. Not so. Unfortunately, www.Findlaw.com, a leading attorney marketing website, found that out the hard way and has gotten its hands slapped by (allegedly) trying to sell Internet links to boost its traffic.
Pamela McLean states at the www.Law.com blog, Google temporarily dropped Findlaw’s rankings because of the scandal. However, says John Shaughnessy, spokesman for Findlaw, changes were made that “eliminated the conflict with Google’s rules by placing computer code on some links that prevented them from counting his votes to increase search results.”
Kevin O’Keefe, president of LexBlog has also commented on the incident. Attorney marketing professionals are reminded that website content and web logs are classified by Google according to their relevant and useful information, and frown upon ads or promotions that are not beneficial to potential users. Google determines page rank by how many individuals visit a page as well as the inbound links from other websites to specific pages and other criteria, among which selling links is not included. Such links are not to be sold by attorney marketing teams in an effort to increase a webpage ranking.
Everyone wants to get ahead when it comes to attorney marketing strategies, but Findlaw’s reputation may have been permanently damaged by this attorney marketing approach.