Many people mistakenly believe that a small or large law firm that enjoys success represents a multitude of clients in a variety of specialties and continually keeps busy, doesn’t need to worry so much about legal marketing, networking, developing new contacts, or continually enhancing the function and services provided to clients. Nothing could be further from the truth. When it comes to legal marketing, law firms must continually invest time, effort, and money into developing, growing, and maintaining their business. Primerus Law Firms is one such example when it comes to legal marketing. Membership in such law firm groups is able to increase profile, visibility, and enhance increased client base and expertise throughout the country.

Brian Davidoff, a managing partner at the Los Angeles firm of Rutter Hobbs & Davidoff, says, “It’s not inexpensive. But like any organization, in order to make it work, you’ve got to get involved.” Davidoff is a firm supporter of networking. Legal marketing these days is also not limit limited to domestic firms, but global memberships such as ALFA International, which includes over a hundred firms from throughout Europe, Latin America, Canada and the United States as a result of legal marketing endeavors.

Russell Reiner, of Reiner, Simpson & Slaughter, clients of Primerus, believes that networking, legal marketing, and referrals have helped to increase business. Legal marketing is just as essential for small law firms that are as it is large ones. Legal marketing strategies that develop contacts, contracts, and referrals must not be ignored.