#6. Send them a holiday card, but not on the major holidays like Christmas. Instead, try a Thanksgiving card or a St. Patrick’s Day card so it will stand apart.

#7. Set-up a Google alert for a topic of interest to your referral sources. For example, “tax law changes” for CPAs or “Los Angeles commercial real estate market update” for a commercial real estate.  (To find out how to do this, click here.)

#8. Ask them if they would like to receive your monthly newsletter or e-zine. Use www.ConstantContact.com to manage and send out your monthly electronic newsletter (e-zine). Send a copy to your referral sources (with their permission, of course.)

#9. Invite them to connect with you on www.LinkedIn.com. This powerful social media tool is a great way to stay connected to referral sources. Be sure to set-up a free account, fill in your profile information, and update your status. You can connect with me at: www.LinkedIn.com/in/StephenFairley. Just click the button “Add this person to your network” and I will accept your request. Also, be sure to check out the various groups for attorneys you can join. Use the “status update” to keep in front of people.

#10. Invite them to connect with you on www.Facebook.com. What started out as a teenage phenomenon has quickly budded into a marketing tool for small business owners. Set up a profile (it should be more personal and a little less professional than your LinkedIn profile) and start to add friends. Search for me on Facebook and request a friend add.

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