It used to be said “time is money,” but that’s not true anymore.

In our society, time is more valuable than money because you can always make more money, but you can never make more time.

In these perilous times, you must be sure to protect your most valuable assets. Here are the 7 vital and practical areas you must protect:

Protect Your Time by developing a practical marketing plan.

Protect Your Employees, who will make or break your business.

Protect Your Clients by providing exceptional value and focusing on benefits and results.

Protect Your Practice with consistent and persistent marketing efforts.

Protect Your Revenues with creative alternatives to the billable hour.

Protect Your Reputation online through social media and blogging.

Protect Your Referral Sources by staying connected with them each and every month.

Protect your assets, and they will protect you, both now and in the years to come.


Learn the new rules of law firm marketing by attending an Avvo seminar. Three times bigger than, lawyer directory Avvo is holding three free seminars – today, Wednesday, June 17th in San Diego and Thursday, June 18th in Irvine in the morning and Los Angeles at night. Hear law firm marketing expert Stephen Fairley and others tell you what you need to know to market your law firm in the New Normal.

Click here to register for San Diego, Irvine or to register for Los Angeles