This week is one of best opportunities you will have this year to boost your law firm marketing at a very affordable cost.  Legal marketing strategies and information will be a popular topic of discussion during the State Bar of California Solo and Small Firm Summit on January 21-22, 2010 in Long Beach.  Multiple practice areas will be featured at the summit, which is being held in conjunction with the Section Education Institute.

I will be presenting on both days of the summit.  I will present “7 Strategies to Recession Proof Your Law Firm” during the opening session on January 21.   Later that day I, along with attorney John Bisnar, will present “5 Core Components of a Highly Successful Website and Blog” during the closing session.  On Friday, I am scheduled to present “8 Proven Steps to Double Your Referrals in 6 Months or Less.” I will then close out the 2nd Annual Solo and Small Firm Summit with “Unlocking the Secrets of Social Media: How to Leverage LinkedIn, Fix Facebook and Tweak Twitter for Your Law Firm” as the keynote speaker during the closing luncheon on Friday.

There is still time to register for the summit.  Click on the link here to reserve your seat for this law firm marketing clinic.  Internet marketing for lawyers is a lower-cost method of reaching the audience you are targeting, and the summit will provide you with a wealth of information on how to incorporate it into your law firm marketing plan.
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Your law firm marketing plan is not exempt from this review process, and I encourage you to take a careful look at all of your legal marketing, including your internet marketing for your law firm.
To that end, I would like to call your attention to an article I wrote that appears in the December, 2009 issue of GPSolo, published by the American Bar Association.  The article, Law Firm Marketing 2.0: Internet Marketing for Rainmakers, is something that I wrote out of a firm conviction that most internet legal marketing plans could use some strengthening in their Search Engine Optimization (SEO) keywords.

I encourage you to read the article and use it to assist you as you adjust your 2010 law firm marketing plan