Looking to boost your legal marketing efforts at an affordable price?  The State Bar of California’s Solo and Small Firm Summit offers you a wealth of law firm marketing information at a very affordable price.

I will be keynoting the opening and closing luncheons of the Summit, and I will also be presenting during two breakout sessions.  Here are some highlights of what I will be presenting during the Summit, to whet your appetite.

7 Strategies to Recession Proof Your Law Firm
In these difficult times every law firm needs to be proactive in recession-proofing their law firm. Join me for an interactive workshop on this timely topic and learn:

  • Ways to reduce your overhead and increase your profit margins even with fewer new clients
  • The best practice areas right now (and the ones to avoid)
  • How top law firms are growing in this economy

5 Core Components of a Highly Successful Website and Blog
Nothing has changed the face of legal marketing as rapidly as the internet. If you’re tired of the hype and want to hear the truth about how to market online, join me and special guest attorney John Bisnar for an insider’s view of how top attorneys are using websites and blogs to dominate their competition online.

  • How to transform your website from just an online brochure to a client generating machine
  • Core components of a great website and blog
  • Overview of search engine optimization
  • Using video on your website to attract more clients

8 Proven Steps to Double Your Referrals in 6 Months…or Less
Every law firm wants to increase their referrals. The question is how? The solution is here. Come discover a proven 8 step system attorneys are using to double their referrals.

  • How to identify potential referral sources for your law firm
  • 3 specific ways to generate massive referrals from your current and former clients
  • Creative solutions, how to ethically and easily send referrals to other professionals

Unlocking the Secrets of Social Media: How to Leverage LinkedIn, Fix Facebook and Tweak Twitter for Your Law Firm
Social media is all the rage, but few attorneys know how to effectively use it. Is social media just the latest fad or is it the next evolution in marketing? At this event you will discover:

  • How to separate fact from fiction in social media and leverage Twitter to build your online following
  • Steps for attracting highly qualified prospects on Facebook and  build a referral network on LinkedIn
  • The power of educational videos on YouTube

This is just a small portion of the law firm marketing information that is available to you during this valuable conference.   Register now, and join us in Long Beach on January 21-22.
Looking for more Rainmaker Institute wisdom?
Then try our  monthly ezine.  One click of your mouse will take you to our site where you can see the current issue and subscribe to our complimentary monthly ezine that will be delivered to your inbox.  Each issue is chock-full of legal marketing information that you can put to use right away.   I think you will find the information on the ezine something that you will want to share with your staff to begin 2010 on the right note in your legal marketing plan.