Over the weekend I had the pleasure of meeting with a group of attorneys in New Jersey who are committed to improving the effectiveness of their law firm marketing strategies.  The group I met with was energetic and eager to learn ways that they could grow their business to the level they dreamed of when they first started their firm.

There were a couple of topics that everyone was hungry to learn more about – social media and creating systems that will lead to business success.  Social media has been a hot topic for the past couple of years.  The growth of sites such as LinkedIn, Twitter, YouTube and Facebook has fueled a revolution in how legal marketers ply their trade.

Everyone at the NJ Rainmaker Retreat wanted to know how they can leverage these new technologies to multiply their existing marketing programs and gain greater access to their target markets.  One of the exciting aspects of social media is the ability to receive real-time feedback and have two-way conversations with prospective clients.

Systems was another hot topic of the weekend.  Learning how to create and implement marketing and business operation systems that allow you to build your firm to the level that you dreamed of when you started out on this venture.  The material was well-received and attendees were furiously taking notes and asking questions throughout the weekend.

If you haven’t taken the time to attend a Rainmaker Retreat, hear the words of David Salvaggio, an attorney attending his first Rainmaker Retreat:

I just returned from the two-day Rainmaker Retreat Program sponsored by the NJSBA and the Essex County Bar Association. It was a fantastic program!  Stephen Fairley gave an extremely engaging presentation on behalf of the Rainmaker Institute.  On a scale of 1 to 10, the Program and Mr. Fairley were a perfect 10! Thank you very much for giving me the opportunity to attend the Program.  

Go to Rainmakerretreat.com to see the schedule of upcoming retreats.  It is a weekend that will change your life, and law firm, forever.
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