LinkedIn, the most popular business social networking site used by attorneys, just announced that it has added new customization features to its Company Follow feature.  You can read all the details from the LinkedIn Blog, but here are the highlights you should care about and act on:

Company profiles are now more social.   You can now integrate your blog posts, Twitter feeds, company news and new job openings.  You can post more in-depth profiles of everyone in your firm, and incorporate quotes from them that talk about why your firm is so great.

Company profiles are gold mines of insider information.  If you are using LinkedIn to follow companies, you can see from their profile page how many of your connections also have connections to the company.  You can also see the constitution of the company’s employee base, including statistics about job functions, educational degrees, years of experience and university attended (might be useful to know if any target clients attended your alma mater). And you can see how many of X Company’s LinkedIn users are also at Facebook or Twitter.

Company profiles are recruiting tools.  You can create a “Careers” page that gives visitors and potential employees insight into your firm, hear employees talk about their work experience and connect job seekers to recruiting managers directly.

For lawyers, it’s hard to beat LinkedIn as a vital social media tool for building referral sources.  The best uses of LinkedIn for attorneys:

Connect.  Use LinkedIn to connect with referral sources and joint venture partners.  One of the most compelling reasons to join LinkedIn is for the professional groups.  Do you practice real estate law?  There are 3,418 real estate groups on LinkedIn. Need to boost your visibility with finance professionals?  Join a few of the 1,852 finance professional groups on LinkedIn.

Boost Expertise Profile.  Joining and contributing to the discussion within the LinkedIn professional groups helps you build your profile as an expert in your area of law practice.

Boost Search Engine Ranking.  LinkedIn profiles rank high in Google and the other search engines.

Here are 8 steps to get you started on LinkedIn:

  • Create a comprehensive profile for yourself and your firm
  • Start by connecting with people you know (tip: use LinkedIn toolbar for Outlook)
  • Recommend others and be recommended
  • Join groups for attorneys, referral sources and prospects
  • Start a group for your target market
  • Answer questions
  • Update your status at least three times every week
  • List all your events on LinkedIn

I invite you to connect with me on LinkedIn at


Upcoming Rainmaker Events in New Jersey

The information-packed Becoming a Rainmaker seminar is coming to New Jersey, October 5, 6 & 7, 2010 in a series of presentations sponsored by the New Jersey State Bar Association, the Bergen County Bar Association, Burlington County Bar Association, and the Morris County Bar Association.

These 2-hour seminars show small and solo practice attorneys how they can take charge of their practice and begin to build the business they have always wanted.

Tuesday, October 5, 2010, 4:30 p.m.-6:30 p.m.

Burlington County Bar Association

Burlington County Court House, 49 Rancocas Rd., Mount Holly, NJ

Click here to register.

Wednesday, October 6, 2010, 4 p.m.-6 p.m.

Morris County Bar Association

Old Court House, Washington and Court Streets, Morristown, NJ

Click here to register.

Thursday, October 7, 2010, 4 p.m.-6 p.m.

Bergen County Bar Association

George W. Newman Law Building, 15 Bergen St., Hackensack, NJ

Click here to register.

Admission to each presentation is $77 for Bar Association members and $97 for nonmembers.

For more information, call 888-816-8935 or email


The Rainmaker Retreat – our most popular two-day legal marketing boot camp – will be held October 8-9 in New Brunswick, NJ at the New Jersey Law Center.

Over two days, you will learn in detail about:

  • Achieving Expert Status as an Attorney
  • Building a Strategic Referral Network
  • Creating Credibility in Your Practice Area
  • Secrets of Highly Successful Attorneys
  • Social Media for Small Law Firms
  • Leveraging Technology: Beating the Big Firms on the Internet
  • Generating More Clients Using the Power of Speaking
  • Advanced Technology Tactics for Small Law Firms and Solo Practitioners

Registration information is available by visiting the Rainmaker Retreat website, or by calling 888-588-5891.

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