You already know that people spend a lot of time online these days. That’s not news. But what exactly are they doing online? And how can you leverage everyday online activities to generate leads for your law firm? That would be news you could use!
The go-to resource for all things Internet is the Pew Internet & American Life Project Tracking Survey, which measures all the Internet activity in the U.S. Taking data from the past three years – 2009, 2010 and 2011 – Flowtown created an infographic showing what people are doing most – and least—online:
What People Do Most Online
- Send or read email
- Use a search engine to find information
- Look for health or medical information
- Check the weather
- Search for a product or service
What People Do Least Online
- Create or work on a blog
- Use Twitter
- Buy or sell stocks, bonds or mutual funds
- Use a dating website
- Visit virtual worlds like Second Life
Taking the activities people do most online and applying them to your law firm marketing program will tell you that email marketing and SEO activities should be a major focus for your legal marketing plan.
So what about what people do least? According to Pew research, they don’t create many blogs, but they do read them – which is a great opportunity for you to be heard via a legal marketing blog.
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