The two largest search engines, Google and Bing, have confirmed that social media signals are being taken into account when it comes to ranking pages and content. 

Links shared via social media platforms – the most popular being Facebook and Twitter – can have a dramatic impact on your law firm marketing SEO efforts as outlined in this infographic:

Note that links are weighted different by search engines according to a number of factors, one of the most important being author authority – i.e., the number of followers or fans you have, how long you have participated in social media, how often you post and engage, and your connection to other websites.


March 21 Legal Marketing Webinar: Knowing the Numbers That Run Your Law Firm

Key Performance Indicators (KPIs) are the numbers that make your law firm run. By analyzing these critical metrics, partners and owners of law firms can easily determine whether they are on track to achieve their goals or if they need to retool and refocus their marketing and business development efforts.

On Wednesday, March 21, Stephen Fairley will present a one-hour webinar at 10 am PT/1 pm ET on Key Performance Indicators: Knowing the Numbers That Run Your Law Firm.

In this fast paced webinar, you will learn:

  • How to easily identify the 12 key metrics your law firm needs to track and measure
  • How to set up a system to identify these numbers
  • The 7 critical systems every law firm must have
  • CPL and CPC: the 2 most important numbers every attorney must know in order to succeed
  • How to avoid “analysis paralysis” and being overwhelmed by too much data
  • Delegating roles and responsibility to your staff
  • Using software to track your KPIs

If you’re a spreadsheet and data driven individual, then you will love this webinar!  However, if numbers scare you or you tend to ignore them because you have a hard time making heads or tails of all the different data you see, then this webinar is a “can’t miss” event!

We will cut through the clutter and give you clear and easy to understand guidance on which numbers really matter the most, how to track this information, and what to do with it once you have it!

Click here now to register for the one-hour webinar on March 21 on Key Performance Indicators: Knowing the Numbers That Run Your Law Firm.