When you hear the words law firm Internet marketing, you will most certainly also hear the term “search engine optimization”. But what does it mean? 

More importantly, how does it affect your law firm Internet marketing efforts?

Put simply, search engine optimization (SEO) is the most basic tool used by law firm Internet marketers and web masters to increase the number of people who visit your website, landing page, blog, etc.

The first thing you should know about SEO is that your website must appeal to both people and search engines. If you remember to keep these two in balance, not only will potential clients come to your site, they are more likely to spend time there learning about why your firm is the best choice to meet their legal needs.

A well-designed web site will appeal to search engine “spiders,” which are the part of the search engine that crawls the Internet in search of websites that match the search words and phrases that someone has typed into the search box.

If your site is a good match for the viewer’s search terms, your site will appear in that person’s search results.

Different search engines look for different things. Some things they all have in common is that they like popular, well-organized sites that make it easy to find the search words and phrases.  This infographic does a good job of breaking down the elements you need for good SEO:


Get All the Law Firm Marketing Strategies You Need to Create A 7-figure Law Practice with Rainmaker In A Box: Volume 2!

Newly released! Rainmaker in a Box: Volume 2 includes:

8 Proven Steps for More & Better Referrals

Discover the proven step-by-step system used to double your referrals from current and former clients and how to build a network of strategic referral partners. Top attorneys have used this exact system to double their referrals in 6 months or less!

7 Strategies to Recession Proof Your Law Firm

Watch and learn as I walk you through the specific strategies top lawyers are using to increase their revenues in this tough economy-and it doesn’t include reducing their fees!

6 Keys to Unlocking the Secrets of Social Media

Social media has emerged as the fastest way to build a massive platform of prospects! I pull back the curtain and let you in on little known secrets of how attorneys are generating dozens of leads every month from social media.

5 Core Components for Highly Successful Websites & Blogs

My interview with nationally recognized personal injury attorney John Bisnar on how his law firm uses search engine optimization and internet marketing to drive tens of thousands of unique visitors every month to his 30 websites and 10 blogs. Discover proven techniques for converting website visitors into paying clients.

Data DVD: 
Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you experience these information-packed DVDs!

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