I am speaking today at the Arizona Bar’s 2012 Minority Bar Convention on Demystifying the Secrets of Social Media for Attorneys: Facebook, Linkedin, and Twitter.

Social media is increasingly being integrated into search engine results, and clearly needs to be part of your law firm marketing SEO strategy. Here are some tips on how to boost your law firm marketing SEO with social media:

Select SEO-friendly names. When you set up your social media accounts, think of what your prospects would use to search for you, and use the most relevant term(s).

Keep it professional. When you’re using any social network to further your business goals, be sure you keep it professional and relevant. Post about things that are top-of-mind to your prospects, using relevant keywords.

Link. Put links to your websites and blogs in your social media profiles. Include links to topical blog posts and promote on your social media networks, which will drive more traffic to your website and/or blog, thus helping your SEO.

Promote. Add social share buttons to your websites and blogs and ask people to follow you. Be sure to link to all your social media accounts from your email signature.

Here is an insightful infographic to help you understand how social media affects SEO:


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