A marketing benchmark study by online marketer HubSpot studied results from more than 7,000 B2B and B2C businesses, analyzing the relationships between inbound marketing activities and the volume of website traffic and leads those activities generated.

Here’s a synopsis of those findings:

Companies with 51-100 pages of website content generated 48% more traffic than companies with less than 50 pages.

Companies with 101-200 pages generated 2.5 times more leads than companies with less than 50 pages.

Companies that increased their number of landing pages from 10 to 15 saw a 55% increase in leads.

Companies that blog 15+ times per month get 5 times more traffic than companies that don’t blog.

Companies that increased their blogging from 3-5 times per month to 6-8 times per month almost doubled their leads.

B2B companies that blog only 1-2 times per month generate 70% more leads than companies that don’t blog at all.

Companies that increased their total blog articles from 11-20 to 21-50 articles saw a 45% increase in traffic.

Companies with more than 200 articles on their blog have more than 5 times the leads than companies with less than 10 articles.

Companies with 51-100 Twitter followers generate 106% more traffic than those with less than 25 followers.

Companies with more than 1,000 Facebook “likes” saw an average 185% increase in traffic.

These findings remind us that consistency is key when it comes to executing online law firm marketing strategies. In other words, you can’t just launch it and leave it.


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