I am in New York today hosting a featured panel on social media marketing for attorneys at LegalTech New York 2013, the top annual legal technology event on the planet.

Joining me for the session today are Larry Bodine, editor-in-chief of Lawyers.com and martindale.com, as well as LexisNexis chief marketing officer Steve Mann. 

Our topic is Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession, where we explore:

  • The state of social media in the legal industry today and an update to guide attendees through the year ahead.
  • New and improved social media best practices in specific online channels (Facebook, LinkedIn, Twitter, blogging, etc.).
  • The various ethical and legal considerations about which law firms must be aware, including an update of key decisions and guidance issued by various state bar associations.

While it may seem like the Wild West at times, social media does have a very real role to play in both the business and practice of law.

According to the 2012 Attorney Selection Research Study by The Research Intelligence Group (TRiG), 26 percent of American consumers used one of the major social media sites when gathering information about a legal issue and more than one in five (22 percent) said they turned to a social media site to actually find a lawyer they felt might be able to help them with their legal need.

If you were not in our audience today, you can still access this knowledge by attending one of our Rainmaker Retreat law firm marketing boot camp sessions. Here are the dates for upcoming Rainmaker Retreat sessions in the first quarter of 2013:

February 15-16, 2013 – Orlando, FL

March 15-16, 2013 – Newport Beach, CA

To register, call 888-588-5891 or visit www.RainmakerRetreat.com.