Market research firm Lab42 recently completed a study on advertising effectiveness. I wasn’t surprised to find the results were that most people don’t believe the claims made in ads.

Those of you who follow this blog or who have attended one of our Rainmaker Retreat sessions are aware that I am not a big fan of law firm advertising. One of the biggest reasons I don’t think it works for lawyers is because it’s not measurable and doesn’t allow you to instigate that all important dialogue with prospects. Plus, most advertising is just too expensive for solos and small firms.

And if prospects are already viewing ads with suspicion, why would you spend any money on them?

The graphic below details the results of Lab42’s research. Note that ads categorized as serious – the category that most attorney advertising would fall into – are the least likely to make an impression.

Instead of throwing your hard-earned cash away on traditional advertising, consider investing in learning what really works when it comes to law firm marketing by attending a Rainmaker Retreat.

Here are the dates for upcoming Rainmaker Retreat sessions in 2013:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

March 15-16, 2013 – Newport Beach, CA

To register, call 888-588-5891 or visit