Most businesses use email marketing in a very traditional way – i.e., to encourage existing prospects to become customers, or to market additional products to existing customers. But email marketing can also be a highly effective way to generate entirely new leads if you incorporate these 3 tactics:

Have a good opt-in strategy. You need to be sure the people you are emailing are enjoying what you are sending or they will never buy from you. Make it easy for them to stay or, if they want, to go.

Offer something of value. Whether it’s a free ebook, a downloadable report or even something as simple as a “what to do in case” form they can print out to keep in their car in the event of an accident, sending people something of value makes it more likely they will share it.

Links to pass it on. Be sure you always include social share buttons and a “Forward to a Friend” link to encourage readers to share your information.


Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year – all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

  • The difference between a law practice and a business
  • How to identify superstar employees to help you run your business
  • The difference between an Office Manager and a Business Manager
  • The 7 essential systems your firm must have & how to implement them
  • How to micromanage the client experience
  • Critical keys to success
  • And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.