For most solos and small practitioners, the top rainmaker is the person looking back at them in the mirror. However, with the right website, you can generate more qualified leads and count on your closing skills to seal the deal.

Here’s how:

You know that old saw about you never have another chance to make a first impression? In this context, you never have another chance to get a lead unless you capture a prospect’s contact information. 

You can do this in several ways: through email newsletter sign-ups, social media log-in, embedded contact forms, free reports, real time chat and more. We use them all and find some perform better than others.

First, you need to provide an enticing offer for visitors to cough up their contact info. Offer a free report, a no-cost consultation or partner with another local business to offer a discount on a service like a spa visit or the like. You need to make it good.

Secondly, be sure your website has a form that makes it easy for visitors to fill out (not too long!) and that filters queries into your email inbox. There are a number of them available; if you use WordPress, there’s a built-in form for this purpose.

Third, keep track of what offers draw the best response and keep testing. You can use a free tool like BoostSuite that will measure your lead form’s conversion rate. If it’s less than five percent, you need to try something else.

Treat your website visitors like a welcome guest and don’t let them leave empty-handed. Your leads will increase as a result.


FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungleseminar.