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10 Email Marketing Tips for Law Firm Marketers

By Stephen Fairley on April 6, 2013
Posted in Law Firm Marketing, Law Firm Websites

Despite all our focus on social media, email marketing still remains the #1 way to reach clients and prospects with a branded message. According to the latest Pew Internet & American Life Project report, email remains the top use of the Internet across all age groups.

If you don’t already have a regular email marketing campaign in place – like a monthly e-newsletter – here are some tips on creating an effective law firm marketing email marketing program:

1. Build a good list at every opportunity – when you get a new client, from your website or blog, or via social media. Give away a free report on a topic of interest to your ideal client to collect email addresses.

2. Only send emails to people who have agreed to receive them. Include an opt-out option in every email you send.

3. Be sure your content is always relevant to your audience and always include one clear call-to-action.

4. Send your email on a consistent basis – a monthly e-newsletter is a perfect example.

5. Email marketing studies show that the best times for sending B2B emails is Tuesday through Thursday between 9:30 a.m. and 1:30 p.m.

6. The best times for sending B2C emails is Tuesday through Thursday between 5 p.m. and 8 p.m. or on the weekend. 

7. Keep the “from” name consistent – use your name or the name of your firm.

8. Use clear, concise subject lines that make it clear what your email is about. Don’t get too creative – studies show that open rates are much better for straightforward subject lines.

9. Be sure to include both a text and an HTML version of your e-newsletter to ensure all your recipients can see it.

10. Do not use ALL CAPS or exclamation marks in your emails as these trigger spam filters.

Everyone’s attention span is getting shorter as multiple mediums for messaging continue to grow. A significant percentage of us now read emails on our smartphones or tablets, so be sure you use an email delivery service like Constant Contact or iContact (two of many) that will help ensure your messages are delivered appropriately.

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Free Report: 4 Myths That Keep Attorneys From Building A Referral-Based Practice

Referrals are the lifeblood of many law practices, and building a good referral program takes a proven process.  Stephen Fairley unveils the 4 Myths That Keep Attorneys from Building a Referral-Based Practice in his new free report.  Read and discover:

  • How to determine the best source for your referrals
  • How to explain your ideal target market to a referral source
  • How to get referrals from other attorneys
  • Whether online directories are a good referral source
  • How to network effectively
  • And much, much more!

Click now for your free report on 4 Myths That Keep Attorneys from Building a Referral-Based Practice.

 

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Tags: electronic newsletter, email marketing, Internet marketing for Attorneys, law firm marketing, law firm marketing consultant, Law Firm Marketing Plan, Law Firm Websites, legal marketing
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Photo of Stephen Fairley Stephen Fairley

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small & medium sized law firms. Over 18,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion…

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small & medium sized law firms. Over 18,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

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Stephen FairleyStephen Fairley CEO

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small & medium sized…

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small & medium sized law firms. Over 18,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

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The law firm marketing consultants at The Rainmaker Institute specialize in helping small to medium-sized law firms generate more clients and increase revenue fast.

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