Most attorneys I know feel a sense of urgency to participate on social media networks, but in the rush to join in some are making critical mistakes. If you’re just beginning to dip a toe in the social media ocean, here are 5 things you should definitely avoid:

Hard sell. There’s a reason it’s called social media…it’s social! Just like you wouldn’t give the hard sell to a prospect at a cocktail party, you also need to avoid it on social media.   The way to approach social media is as a tool for building relationships, and from those relationships will eventually flow sales opportunities. 

Self-promotion. Nobody likes to listen to someone talk about themselves ad nauseum. Again, think of the cocktail party analogy…engage and listen. 

Being all things to all people. Your practice has a target market, and different social media networks appeal to different people. Once you have identified your target market, identify where they are hanging out online and spend your time on those social media sites.

Keeping up with the Joneses. If you’re a small firm or solo practitioner, don’t try to compete with the big firms. There is a reason clients come to you and there is real value in being exactly who you are online. 

Thinking social media costs nothing. While it won’t cost you a dime to sign up on social media networks, maintaining a robust presence on these sites does cost you – either time or money, it’s your choice. Monitoring your social media ROI and assigning a number value will enable you to track how effective a tool social media is for your practice.


Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year – all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

  • The difference between a law practice and a business
  • How to identify superstar employees to help you run your business
  • The difference between an Office Manager and a Business Manager
  • The 7 essential systems your firm must have & how to implement them
  • How to micromanage the client experience
  • Critical keys to success
  • And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.