Inbound marketing software company HubSpot recently did a study of lead generation best practices from 1,400 small and mid-sized businesses and their findings are totally applicable to law firms as well.

The study found that there were four major factors that have a significant positive impact on lead generation when marketing online:

Indexed Pages in Google. The growth in leads accelerates substantially – 236 percent – once a website has more than 300 pages indexed in Google. Also, the size of your firm is not a critical factor in achieving a significant number of Google indexed pages. You can build page volume very quickly with a blog.

Rank in Google’s Top 100 Results for Many Keywords. Sites that ranked in Google’s Top 100 for 26-51 keywords generated twice as many leads as those that ranked for less than 13 keywords. The takeaway: unique, interesting content with as many distinct keywords as possible helps you generate leads.

BlogsFirms with blogs generated 68 percent more leads. Those that had blogs of more than 52 articles generated 77 percent more leads. Enough said. Blog and do it often.

Twitter for B2CB2C Twitter users generate twice as many leads as those without a Twitter account. The biggest jump in leads take place once a company has over 100 followers.

If you are wondering how to generate more leads for your legal services, then you should consider integrating these four strategies into your marketing program.


FREE REPORT: 8 Reasons Small Firms & Solos Should Publish an E-newsletter PLUS 3 Steps to Get Started

In less than a few hours a month, you can produce an effective electronic newsletter, also known as an “E-newsletter.”

An E-newsletter is a customized electronic newsletter that is commonly used in business, but rarely in the field of law. If you are truly interested in the long-term success and sustainability of your practice, you need to learn how to leverage technology and the Internet to build it.

Here’s what you’ll discover when you read this report:

  • The cost benefits of an e-newsletter
  • How to incorporate your e-newsletter with your social networking
  • How an e-newsletter supports your marketing efforts
  • How to get started right away with your e-newsletter
  • And much, much more!

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