I see a lot of attorney profiles on LinkedIn, since I connect with many of our clients and those who have attended our Rainmaker Retreat. And what I see mostly is room for improvement.

LinkedIn just turned 10 last week, and has become the de facto online Rolodex for keeping up with contacts and referral sources. So why wouldn’t you do your best to put your best foot forward at all times?

Here are 5 steps to fix your LinkedIn profile:

1. Assess your goals. Why are you on LinkedIn? If it’s to market your firm, then you need to be sure your profile page reflects everything your firm is about, and that starts with loading it with great keywords to attract the broadest possible audience.

2. Kill the clutter. If you have basically uploaded your resume and it reflects all the jobs you’ve held since college, kill the entries that have nothing to do with what you do now.

3. Be personable. Add some flair so people know you as a person. People hire people, not profiles.

4. Update your photo. If you don’t have a photo uploaded yet, do it. A photo acts as your logo; a bad one does nothing for you and a missing one tells people you don’t care. Your photo should reflect who you are as a professional, so skip the party photo from last Halloween.

5. Get recommendations. Testimonials are irresistible to read, and tell people visiting your page what it’s like to work with you. 


FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

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