Google has said that it uses approximately 200 ranking signals in their algorithm, but I have never seen a list – until now. Digital marketing firms Backlinko and Single Grain have created an infographic with information they aggregated from a multitude of sources on how Google ranks pages and websites.

Click here to view this impressive infographic.

No matter how many times you look at it, it’s intimidating, especially for attorneys who know the value of SEO but certainly don’t have the time to learn what’s necessary to rank well on Google. Thankfully, if you concentrate on the following three factors, you will be covering the stuff that has the most effect on your website’s SEO:

Target keywords – target keywords in your title tags tell Google what your page is about.

Backlinks – building quality links back to your website help boost rank.

Social signals – getting people to share your content on social media sites is already important, and growing more so every day.

As I have said many times in the past, you have two choices when it comes to online marketing: time or money. Your can spend either your time or your money on becoming a law firm marketing expert. We can help you with either. 


Seminar on Key Performance Indicators: Knowing the Numbers That Run Your Law Firm Now Available On-Demand

We are now providing one of our most popular seminars – Knowing the Numbers That Run Your Law Firm – in an on-demand format, so you can watch and learn at your convenience, as many times as you wish.

Over the last decade we have helped over 9,000 attorneys market and grow their business. During this time we have identified many of the key characteristics of highly successful law firms.

One of the more consistent ones is that they track specific numbers and key indicators that give them instant insight into how their law firm is performing on a weekly and monthly basis.

Key Performance Indicators (KPIs) are the numbers that make your law firm run. By analyzing these critical metrics, partners and owners of law firms can easily determine whether they are on track to achieve their goals or if they need to retool and refocus their marketing and business development efforts.

In this fast paced seminar, you learn:

  • How to easily identify the 12 key metrics your law firm needs to track and measure
  • How to set up a system to identify these numbers
  • The 7 critical systems every law firm must have
  • CPL and CPC: the 2 most important numbers every attorney must know in order to succeed
  • How to avoid “paralysis by analysis” and being overwhelmed by too much data
  • Delegating roles and responsibility to your staff
  • Using software to track your KPIs

If you’re a spreadsheet and data driven individual then you will love this seminar! However, if numbers scare you or you tend to ignore them because you have a hard time making heads or tails of all the different data you see, then this seminar is a “can’t miss” event!

We cut through the clutter and give you clear and easy to understand guidance on which numbers really matter the most, how to track this information, and what to do with it once you have it!

To register online for this on-demand seminar, click on this link: Knowing the Numbers That Run Your Law Firm.