"Stephen, I’ve heard you talk about a ‘lifestyle law firm’ in your seminars, but I’m not really sure what you mean by that, much less how I can have one."
I recently heard this from an attendee at one of our Rainmaker Retreat legal marketing intensives. It’s a valid question: what is a "lifestyle law firm"? I define it as a law firm that supports the core values of who you are and allows you to live the life you want and build meaningful relationships with others versus the law firm that drives you, dictates your life, and ends up consuming your every waking moment.
If you know me or follow any of our legal marketing websites, our blogs, or social media posts, then you know that The Rainmaker Institute focuses on helping small law firms and solo practitioners create financially successful and personally satisfying law firms by focusing on lead generation, lead conversion, and client retention.
The whole premise is that when you develop a law firm that takes care of all your financial needs, it gives you freedom to enjoy your life and invest in the people and activities that are meaningful to you. This is something so few people have an opportunity to do!
Marketing and business development are only tools to help you achieve your personal and professional goals, but they are some of the most effective tools you can use to attract more and better referrals to your law firm, which leads to increased revenues.
So how does a busy attorney use marketing to build a business that allows him or her to create a "lifestyle law firm?" When it comes to your business development efforts, I believe you have four choices:
- Do it yourself
- Delegate it
- Don’t do it at all
- Done for you with outsourcing
In tomorrow’s post, I’ll talk about the first option of handling your marketing on your own.
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