Here are just a few marketing efforts that I never recommend you delegate to someone else:

Building meaningful relationships with your clients. While you can and should have staff members involved in doing the actual work and even managing the client relationship on a daily basis, you cannot abdicate the relationship building with your key clients.  

Meeting potential referral sources. You need to have a systematic approach to setting up introductory meetings with potential referral sources and following up with them after the meeting. You can delegate or outsource both of those activities. However, the actual face to face meeting needs to be conducted with a partner in the law firm. You are the face of your business.

Giving a legal seminar to promote your law firm. Presenting to potential clients or referral groups is generally best done by the owner or Managing Partner of the firm. You can have an assistant prepare your slides and handouts, but unless you have another attorney that has a specialized area of expertise or is a significantly better presenter than you are, you should be the person giving the actual talk.

There are many marketing tasks that you can and should delegate or outsource because it’s simply not the best use of your time. I will talk about those in the next post.


Proven Strategies to Win More Clients for Family Law, Personal Injury and Estate Planning Attorneys

Does this sound like you?

You spend thousands of dollars and countless hours trying to generate more business for your law firm. And still you end up with less business than you hoped. You’ve put “get more clients” at the top of your list, but have no time to do anything about it.

If someone calls your office and doesn’t make an appointment, what happens to them?

What if they don’t show up for the appointment?

What if they show up and don’t retain you?

What if they want to retain you and you never hear from them again?

If you answered, “I don’t know” or “We leave a message,” then this on-demand seminar is for you. Sign up online to receive the Proven Strategies to Win More Clients seminar, where you will learn:

  • 3 major areas to examine when analyzing your law firm
  • 5 numbers every law firm must track to increase their conversion rates
  • A simple diagnostic tool you can use to track your leads and fix your follow up
  • 3 steps for turning more leads into appointments
  • 5 ways to increase your “show up” rates
  • 4 ways to get more appointments to sign up this week
  • What to do when a prospect doesn’t sign up at the initial consultation

Lead Conversion is one of the most overlooked areas at consumer law firms. You spend tens of thousands of dollars every year trying to generate more leads…yet virtually nothing to ensure you convert the maximum amount of those leads into paying clients!

Lead conversion is the 5-stage process of converting more prospects into paying clients and turning more browsers into buyers. Over the last decade, The Rainmaker Institute has become a national leader in assisting consumer law firms to rapidly and dramatically increase their conversion rates.

We have worked with all types of consumer law firms to help them double and even triple their conversion rates within 3-6 months.

If you want to double your revenues this year there are 2 ways you can do it: either double the amount of leads you get each month or double your conversion rates!

Register online now for this on-demand seminar and discover how attorneys just like you are doubling their revenues by converting more of their costly leads into more paying clients!