Here are just a few marketing efforts that I never recommend you delegate to someone else:
Building meaningful relationships with your clients. While you can and should have staff members involved in doing the actual work and even managing the client relationship on a daily basis, you cannot abdicate the relationship building with your key clients.
Meeting potential referral sources. You need to have a systematic approach to setting up introductory meetings with potential referral sources and following up with them after the meeting. You can delegate or outsource both of those activities. However, the actual face to face meeting needs to be conducted with a partner in the law firm. You are the face of your business.
Giving a legal seminar to promote your law firm. Presenting to potential clients or referral groups is generally best done by the owner or Managing Partner of the firm. You can have an assistant prepare your slides and handouts, but unless you have another attorney that has a specialized area of expertise or is a significantly better presenter than you are, you should be the person giving the actual talk.
There are many marketing tasks that you can and should delegate or outsource because it’s simply not the best use of your time. I will talk about those in the next post.
Proven Strategies to Win More Clients for Family Law, Personal Injury and Estate Planning Attorneys
Does this sound like you?
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If someone calls your office and doesn’t make an appointment, what happens to them?
What if they don’t show up for the appointment?
What if they show up and don’t retain you?
What if they want to retain you and you never hear from them again?
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