If you’re an estate planning attorney in Chicago, chances are you’re not looking for clients in Phoenix. You are, as are most attorneys, a local business. Which means you need to optimize your website for local search, as well as employ other tactics to make your firm locally visible to those searching for your services.

LawMarketing.com Editor in Chief Cindy Greenway recently interviewed Chris Dryer, founder of AttorneyRankings.org, who describes the difference between Localized SEO and Traditional SEO and why lawyers who want to connect with clients specifically in their local city should be implementing local SEO tactics:

Here’s another bonus from LawMarketing.com: click on this link for a great free report on 15 Strategies for Attorneys to Increase Google Rank, Control Online Reputations and Maximize Content.