An old friend – Google’s free Adwords Keyword tool – has gone off the grid for good, leaving in its place the new Keyword Planner. The Planner is a little more detailed, but still fairly easy to use and still free.

A recent post at the blog had a list of 10 free keyword research tools you will find useful, as well as a good infographic that provides step-by-step instructions on how to conduct keyword research:

Mergewords – especially useful for creating long tail keyword phrases which are critical to your SEO efforts.

Wordstream – will give you up to 30 free keyword results; after that, you have to subscribe.

SEMRush – the first 10 results are free; a subscription is required for more. Data analysis and keyword performance info is also offered on the site.

SEOBook – this site has a free keyword tool that requires free registration to access.

Keyword Eye – if you are more visually oriented, this site is for you.

KGen – if you use Firefox as your browser, this tool is available as an add-on and will rank keywords on any given website.

Bing Keyword Research Tool – part of the Bing Webmaster Tools.

Keyword Spy – lets you evaluate competitive websites for keywords they use. – this website gives you synonyms for your keywords.

Ubersuggest – suggestion tool for more keyword ideas.


New Free Report: Position Yourself as A Specialist, Not a Generalist

Being a generalist is one of the deadly mistakes that attorneys can make!


First of all, it makes it much harder to get referrals. If you are a generalist, a jack-of-all-trades, what do sources of referrals see you as? A competitor!

When someone has a referral to give, they want to give it to someone who specializes in the kind of problem or situation that the referral has. You want to specialize because it creates more credibility and more loyalty.

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