The Content Marketing Institute and MarketingProfs have just released the results of their annual content marketing study. According to this survey of more than 1,200 North American B2B content marketers, the top 5 content marketing tactics used include:

  1. Social media (87%)
  2. Articles on company website (81%)
  3. E-newsletters (80%)
  4. Blogs (76%)
  5. Events in-person (76%)

The biggest challenge B2B marketers face when it comes to content marketing is the lack of time (resources) to produce enough content. This is undoubtedly the reason that 64% of the marketers surveyed said they outsource some or all of their content development.

The infographic below details the key findings from this B2B content marketing study, including the finding that the use of infographics is up significantly from one year ago!


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