1.  Content is king. Low quality content – article spinning and output from cheap content farms – will not only do your website no good, it will get you penalized by Google. Bad content really is yesterday’s news, and that is great news for those of us who spend a lot of time producing stuff that people really like to read.

2.  Content isn’t just words. A good mix of shareable content – sharp articles, videos, infographics, interesting photos and social media posting — all counts in driving traffic to your website and getting some Google love. 

3.  SEO is no one-trick pony. Good SEO practices today consist of great content, link and citation building, site optimization strategies, social media participation and mining your date for insights. 

4.  Establish authority. Sites with great content that people visit time and again to get information on subjects of interest to them establishes those sites as authorities, which Google sees as a primary ranking factor. If you are not a great writer, hire one. But many attorneys are great writers, so this bodes well if you will make the effort to contribute regularly to your blog or website. Just remember your target market and go easy on the legal jargon. 

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