My company and many of the law firms I have worked with have had fantastic results with press releases. I have literally issued a press release at 9:00 a.m. and by 5:00 p.m. the release is already indexed by Google and is coming up in the top 10 or 20 positions, so this is very effective.

I recommend that you write at least one press release per month. If you are a growing practice, then I recommend that you write up to two, three, or four a month depending on how many you can get out.

If you’re looking for things to write about in hopes of gaining media coverage while improving your SEO through the use of press releases, you can’t do better than these reasons to write and distribute a press release to the media.

Write a press release to:

1.  Gain media exposure in hopes to increase…

  • exposure or public knowledge about your firm
  • practice areas
  • a positive image

2.  Promote a specific…

  • person
  • service
  • event
  • idea
  • contest

3.  Fundraiser

4.  Inform the public about…

  • an aspect of your law firm that is unique and stands out from the crowd
  • a new development in an ongoing project
  • a new project or unusual case

5. Start a campaign using your law firm’s services to…

  • help save or promote a cause
  • create an awareness about something important

6. Attract an audience to attend a…

  • speaking engagement
  • book signing
  • conference

7. Educate your audience – people who would likely need the services of your law firm…

  • do’s and don’ts in your industry
  • the “best of” or “worst of” lists

8.  Update the media or set the media straight about something they reported on

9.  Tie your law firm in with current news topics

10.  Showcase a particular unique service or event within your law firm

11.  Tie your product or service into a holiday theme

12.  Get answers to a law firm client survey, like what small business owners see as the greatest legal challenges, etc.

Whatever you do, don’t just say to yourself that these are good ideas but you don’t have time to get involved now. The key to improving your practice and developing the law firm of your dreams isn’t just knowledge; it’s knowledge accompanied by action.