With so much online content competing for your target market’s attention these days, how can you ensure your blog posts are something an audience wants to return to again and again, making it to their “must read” list? Here are 7 steps:
Take a stand. It’s human nature to follow the leader, and a leader always has a strong opinion on the things that matter. Don’t be afraid to let your readers know what you stand for — it will give your blog a refreshing voice and will attract the people you want to do business with in the first place.
Add value. It’s always tempting to do a “me too” post, especially when you’re in a time crunch. However, if you’re not adding something of value to someone’s knowledge base with every post, you are wasting your time and theirs.
Give it away. Many attorneys are concerned about revealing too much about their area of practice, thinking that if they “give it away” they won’t be hired. But you don’t want any do-it-yourselfers anyway — they make horrible clients. And most people will be pulled in and impressed by the depth of your knowledge. Plus, giving a free report in exchange for an email address is a superb way to get leads.
Leverage experts you know. Including quotes and even allowing expert guest bloggers to add to your content will transfer their expertise to you in the minds of your readers.
Keep it simple. Unless you’re writing specifically for other lawyers, legal jargon is a big turnoff for most readers. Communicate simply and concisely.
Use case studies. Everyone likes to read a story with a hero, a villain and a good ending. Use case studies (with the real names omitted) to illustrate your points and demonstrate that you have an in-depth knowledge of and experience with your topic.
Keep up the good work. The most-followed blogs are those that post regularly — every day if possible is the new standard.
Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line
At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!
It’s more than just money or achieving a million dollars in revenue.
It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.
In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year – all the while managing a very successful, multi-million dollar law firm!
You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.
This interview will help you discover:
- The difference between a law practice and a business
- How to identify superstar employees to help you run your business
- The difference between an Office Manager and a Business Manager
- The 7 essential systems your firm must have & how to implement them
- How to micromanage the client experience
- Critical keys to success
- And much more!
Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.