If you build it, will they come? When it comes to a law firm marketing blog, the answer is, it depends on the strategies you use to attract and keep an engaged audience.
Obviously, this is not something that happens with no effort. You need to provide value and promote your content properly. Here are some tips on how you can build an engaged audience for your law firm blog:
Build with content. You can’t build an audience without providing value, and a greatway to offer value to readers is to post intriguing, informative content. Since most people scan when they read content online, your headline needs to grab attention immediately. Use subheads and bullet points to organize the text better for online reading and always include a compelling visual.
Build with social media. Sharing is an integral part of social media, so use this to direct traffic to your blog. To foster your social media relationships, retweet valuable posts, make insightful comments on others’ content and share links of posts you enjoy and mention the authors. In doing this, your social relationships and connections will grow.
Build with relationships. To get people to stick around, ask them to subscribe to your blog either through email or an RSS feed. Offer free extra content like case studies, free reports or an e-book that is highly relevant to your readers. Work with other bloggers in your space to create a mutually beneficial linking relationship that will add value to what you are already producing for your readers.
FREE REPORT: How Law Firms Use Blogging to Get More Leads, Increase Website Traffic & Become an Industry Thought Leader
One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In 2013, inbound marketing firm Hubspot released a report based on a marketing benchmark study of 7,000 companies and found that when it comes to blogging:
Companies that blog 15+ times per month get five times more traffic than firms with no blog.
B2B companies that blog at least twice a month get 70% more leads from their websites than firms with no blog.
Companies that increase their blogging from 3-5 times per month to 5-8 times per month almost double their leads.
Here’s what you’ll discover when you read this report:
- 7 ways that blogging can help your law practice
- How to create your blog strategy
- 10 ways to build an audience for your blog
- 4 sources of information for writing blog posts
- And much more!