Did you know that you could hang just about everything you do on the Internet (marketing-wise) to a great blog?
A blog is the best way for lawyers to establish their credibility and build an online reputation that will help draw potential clients to you.
Here’s how it works:
- Create a blog on your website
- Post to it 3-5 times per week with relevant, original content
- Link your blog posts to your social media profiles and pages
- Watch your traffic and search results improve
Most attorneys find blogging to be cumbersome because of lack of time and lack of ideas for content. Just as you would plot your strategy for a brief or trial presentation, blogging is most effective for lawyers who plan ahead:
Create a calendar. You can create a separate calendar in Outlook or whatever email service you use or even print off a calendar template, whatever works for you. Take 15 minutes at a time that works best for you to devote your full attention to plotting out your blog topics.
Create a topic list. Take your top keywords and create Google alerts for each one. This will funnel news items on these keywords directly to your inbox. Bookmark leading blogs in your practice area at www.justia.com. Scour legal directory sites like JDSupra and Avvo to see what kind of content is trending for your practice area. Check out www.lawprofessorblogs.com and www.lexmonitor.com for practice area-specific blogs to mine for content ideas.
Schedule your topics.Fill your calendar with specifics for each posting day, including your topic, potential title and your keywords. Populate your calendar with special events and holidays you could use to theme relevant posts. If you’re publishing a special report or e-book, schedule posts to promote those. Leaving a few holes is fine, and will allow you to capitalize on newsworthy items – your calendar is a flexible tool, not something written in stone.
The other half of the equation is, of course, actually writing the content. There’s a free webinar tomorrow that can help you with this task — see below for details.
FREE Webinar TOMORROW: How to Create New, Fresh & Relevant Blog Content
Do you struggle with creating new, fresh, relevant content for your blog?
You know it’s important to consistently post to your blog, but you don’t know what to write about, how to best share your content and how you can better leverage it.
Stop struggling with creating new, fresh and relevant content. Join Cindy Greenway, Editor-in-Chief at LawMarketing.com, on Thursday, July 10 at 4 p.m. ET/1 p.m. PT for a FREE webinar and discover:
- How to create a no-fail content marketing plan for your law practice that can run without
- 3 tips to brainstorming key topics to write about, specifically for your target
- 4 ways to re purpose your blog content and gain additional visibility
- Where to find help writing blog content when you get overwhelmed
- How to get your staff involved in supporting your content marketing strategy
Register online now for this free webinar and learn easy to implement steps that will allow you to create new content your prospects want to read.