Former practicing attorney Larry Bodine, the law blog guru at LarryBodine.com, knows firsthand the struggles many attorneys face when trying to consistently create great content for their blog posts.
LawMarketing.com Editor Cindy Greenway recently interviewed Larry, who provides five ideas that are a goldmine of inspiration for blog posts. Here are his tips for ferreting out blog post subject matter:
I would add that client questions are another great source of inspiration for your posts. Pass an email around the office and ask everyone to chip in at least three questions they get asked by clients. Remember that they don’t necessarily have to be about a point of law. Even the most mundane question — like, “how much do you charge?” — gives you an opportunity to provide insight into something like the price/value equation of hiring an attorney.