Whether we realize it or not, we spend a lot of time negotiating our way through life. As an attorney, your ability to influence and persuade is critical, not only to prevail for your clients but to attract clients in the first place.
My background in psychology makes me hypersensitive to the ways people make decisions. I’ve been a student of human behavior for many decades, and once you understand the factors that motivate your target market to take action (i.e., hire you), you will begin to increase your lead conversion rate.
The infographic below from Everreach details six factors that persuade people to take action. They are taken from the teachings of Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion. Keep these in mind as you develop your legal marketing programs.