Do you hear crickets chirping every time you post to your blog? It’s a pretty common feeling when you’re trying to educate the world but the world is not beating a path to your blog.
The reason most lawyers who don’t blog say it’s a waste of time is because they don’t realize you need to make an effort to attract an audience for your blog. And one of the best ways to do that is to get subscribers, who provide you with a sustainable source of traffic.
The recent infographic below from HubSpot provides 12 ways you can get people to sign up to receive your blog posts. Some will work better than others depending on your target audience, so test out these options (no, not all at the same time) and use what works best. According to HubSpot research, dedicated landing pages and homepage opt-in forms are the top two tactics that work best (we use ‘em both).
FREE REPORT: How Law Firms Use Blogging to Get More Leads, Increase Website Traffic & Become an Industry Thought Leader
One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In 2013, inbound marketing firm Hubspot released a report based on a marketing benchmark study of 7,000 companies and found that when it comes to blogging:
Companies that blog 15+ times per month get five times more traffic than firms with no blog.
B2B companies that blog at least twice a month get 70% more leads from their websites than firms with no blog.
Companies that increase their blogging from 3-5 times per month to 5-8 times per month almost double their leads.
Here’s what you’ll discover when you read this report:
- 7 ways that blogging can help your law practice
- How to create your blog strategy
- 10 ways to build an audience for your blog
- 4 sources of information for writing blog posts
- And much more!