Solo practitioner Suzanne Meehle who blogs at Solo Practice University has an exciting story to relate about her use of video in marketing her law firm.

In exchange for helping a local film studio set up an LLC, Suzanne had a number of videos of herself produced that feature her sitting in her office while a friend interviews her on basic business law topics.  (You can see them here.)

She set up a channel for herself at YouTube (“YouTube makes it easy,” she reports) and linked her videos back to her website. 

And here’s what happened after she did that:

In the first week, traffic to her website increased 62%.

Page views on her website increased 30% (visitors didn’t just watch the videos, they stayed on her site and visited other pages).

Her phone has not stopped ringing and she is thinking about making her part-time assistant full-time.

Her inbox is filling up with emails from people who have filled out the form on her Contact Us page.

She is not only getting prospects, she is getting actual clients — and, oh happy day, her referrals have increased as well because her referral sources are now better educated on what she offers.

Here are some of her tips for making videos that connect with prospects:

  • Look professional — wear a suit.
  • Clean up your office so the viewer can’t see piles of stuff on your desk or credenza.
  • Prepare what you are going to say but don’t read from a script.
  • Produce at least one video that says what you do, but use the rest to provide actual educational content (she did 8 videos on different subjects like tax, employment law, IP, business formation and business planning).
  • If you don’t have access to a local studio, hire a freelance professional in your area — you can find them at or
  • Post your videos on your website and create your own YouTube channel with links back to your site to help your SEO.

Good stuff, Suzanne.  Congratulations on using what works and reaping the benefits!


On-Demand Seminar:  How to Leverage Your Firm’s Website to Win Clients

According to recent research…

58 million adults looked for an attorney in the past year

76% of them referred to the Internet at some point in their search

While most law firms already have a website, the majority of them don’t produce new cases on a regular basis. Why?

Because they are doing it all wrong!

This seminar will teach you how to do it right.

Legal marketing experts Larry Bodine and Stephen Fairley join forces to deliver a compelling on-demand seminar on How to Leverage Your Firm’s Website to Win Clients; access this seminar now to learn:

  • 3 specific strategies that can immediately improve your website conversions
  • What elements you should and should not include on your website
  • How to effectively reach the 65% of consumers who like to gather information about their legal issue long before ever contacting an attorney
  • Ways to leverage top online attorney directories to control your online presence
  • Case studies on how top attorneys are using social media to attract more paying clients
  • Best practices for blogging and why Google loves them so much
  • The fastest ways to get to the top of Google

Click on this link now to receive the How to Leverage Your Firm’s Website to Win Clients seminar.