A recent lead generation benchmark survey conducted by marketing research firm Ascend2 and Research Partners is worth paying attention to for the insights gathered from 50,000 U.S. and international marketing leaders representing a wide range of company types, sizes and locations.
That is what is known as a statistically significant survey.
When queried on the most effective tactics these companies deploy to generate leads, the top 3 most successful were:
1. Email marketing (49%)
2. Content marketing (41%)
3. Search engine optimization (39%)
There were others on the list, including social media marketing (which you could actually lump into content marketing), but these were clearly the top 3 by a substantial margin.
So if you are serious about lead generation, you should have these three tactics already working for you. But do you?
You can scour this blog and others like it to find plenty of tips on how to implement successful email marketing, content marketing and SEO programs for your law firm. But the best way to really immerse yourself in learning how to use these three tactics to generate leads for your firm is to attend our two-day legal marketing seminar, the Rainmaker Retreat, where we spend one entire day on these three tactics.
Here are some of the things we cover:
Shocking statistics on how people select an attorney
What online platforms are best if you are a business-to-consumer attorney
What online platforms are best if you are a business-to-business attorney
What social media platforms are most useful to market your firm
Website do’s and don’ts
What are the best practices for blogging, videos, social media
The #1 fastest way to get to the top of Google
Cutting-edge email strategies to grow your firm
Top traits Google is looking for when ranking your site
The changing game of search engines
Top 10 deadly mistakes attorneys make with their websites
5 easy ways to make sure your site comes up high for the keywords you want
4 proven ways to drive more traffic to your website
How to effectively stay in contact with prospects, clients and referral partners
The power of an “E-Newsletter”
4 Top strategies to automatically connect with your database
Top 3 ways to build a database
Top 10 reasons why attorneys don’t think “e-newsletters” work and why they are wrong
Over 15 strategies to turn more browsers into buyers
I’ll be on my way to Las Vegas tomorrow for our October Rainmaker Retreat on Friday and Saturday. Upcoming dates include:
November 14-15, 2014 — New York, NY
December 5-6, 2014 — Los Angeles, CA
January 17-18, 2015 — Miami, FL
You can register online for a Rainmaker Retreat or call 888-588-5891 for more information. National Trial Lawyers members receive a discount. Please contact National Trial Lawyers at 866-665-2852 to receive the discount code.