The 3 Habits of Successful Law Firm MarketersLaw firm marketing is a competitive business. And there are many reasons why certain law firms fail to thrive or even survive.

However, in my working with more than 10,000 attorneys over the years, I’ve discovered that there are essentially three common denominators among attorneys who succeed in growing their practices:

1.  Time.  Attorneys who succeed in marketing and growing their firms dedicate time to law firm marketing.  It may not always be their time, but they have someone who tends to the knitting day in and day out.  They know that the world is full of lawyers who don’t take the time to market themselves – and they use this to their advantage consistently.

Here are a few common examples of what many attorneys try to do single-handedly when they would be better off delegating to someone else in the firm or outsourcing:

  • Creating, maintaining and writing for a monthly e-newsletter to send to current and prospective clients
  • Setting up and writing a blog
  • Setting up and maintaining social media accounts for your firm
  • Writing and distributing press releases
  • Creating and launching a lead generation email campaign
  • Maintaining their own law firm websites
  • Search Engine Optimization to increase traffic for your Internet marketing efforts
  • Designing a comprehensive law firm marketing plan or strategy
  • Implementing systems and processes to better manage client and prospect relationships

2.  Systems.  Firms that excel in legal marketing have systems in place to run, monitor and measure their law firm marketing programs.  Leveraging readily available software and technology, attorneys can create a “lifestyle practice”—a practice that supports the lifestyle you want to lead, rather than one that dominates your life.

3.  Strategy.  Legal marketing gurus know that a comprehensive strategy to grow your law firm is essential to your long-term success. Otherwise, you and your team lack direction.  When you use a proven legal marketing strategy that consistently produces results, you can then set up legal marketing systems that, in turn, free up your time while increasing your client base, thereby increasing your revenue.


GrowthLadder copy7 Strategies for a 7-Figure Law Firm

If you’re like many of the attorneys I speak with every week:

You’ve been practicing over 10 years, you own a small firm with a handful of staff, you work hard month after month, but you never seem to get ahead.

You’ve tried all the traditional methods of marketing your law firm, but so far nothing seems to work very well.

You have goals, dreams and ambitions, but after all these years you’re still struggling to break or consistently break the million dollar mark…and every once in a while you wonder if it’s really worth it all.

I need to tell you from one business owner to another-the skills that helped you build a good 6-figure practice are not the same skills you will need to build a great 7-figure business.

So if you’re tired of beating your head against the wall and you’re ready to take a fresh look at how to break out of the negative cycle you’re stuck in then you really owe it to yourself to attend this webinar.

Join us and discover:

  • What it really takes to build a 7-figure law firm — no hype and no b.s.
  • Insider tips from managing partners running multi-million dollar firms
  • How to position yourself as a recognized expert and attract higher quality clients
  • 3 biggest reasons why you’re not getting more referrals and how to overcome these hurdles
  • The 2 things every Million Dollar Law Firm has in place (you will never achieve 7-figure revenues without both of these)
  • 2 key metrics you must measure every month if you want to grow your law firm

Click on this link now to access the online webinar, 7 Strategies for a 7-Figure Law Firm.