MarketingHaving trouble figuring out the most effective law firm marketing methods? It’s important to avoid losing time and money to trial and error, and stumbling and fumbling around is a sure-fire way to waste lots of both when it comes to law firm marketing.

If you don’t know the secrets of law firm marketing, you give your competition a huge advantage. Here are 5 principles of law firm marketing that will get you started in the right direction. Look for ways they apply to your current campaigns.

People: Identify your target market. Analyze the characteristics of your best and worst clients and determine why they need your services. Look for a niche you can serve.

Product: Pinpoint what services you provide and how you can best present these to your prospects. Put yourself in their shoes. Ensure they know exactly what services they will receive.

Positioning: Study the competition. Learn why you are different from your competition and educate your prospects about why they should hire you and no one else. This convinces clients to do business with you and no one else.

Packaging:  Project an image that makes people want to work with you and micromanage the client experience so your clients actually feel what makes you different from the first time they walk in the door.

Place: Make sure that a prospective client can find you when they need your services by building a strong Internet presence through social media networking, blogging and ensuring your website is designed to appeal to search engines.

These 5 principles lay a firm foundation on which to build your law firm marketing plan. A realistic appraisal of them will tell you where you are as opposed to where you want to be. If you are not sure where to go from here, consider attending a Rainmaker Retreat, where you will learn proven marketing strategies that are working for other attorneys and how to apply them to your practice.

Our upcoming sessions include:

April 17-18, 2015 — Los Angeles, CA

May 1-2, 2015 — Las Vegas, NV

July 17-18, 2015 — Atlanta, GA

You can register online for one of these sessions now.  National Trial Lawyers members receive a discount — just contact National Trial Lawyers at 866-665-2852 to receive the discount code.


NEW “Rainmaker Retreat Unplugged”
DVD Set Now Available!

This 6-DVD set is a live recording of the Rainmaker Retreat, a 2-day legal marketing intensive led by legal marketing expert Stephen Fairley that covers over 65 proven online and offline marketing and business development strategies for law firms.

You will discover:

  • Lead Generation Techniques: how to generate more leads from the Internet, social media and blogs.
  • Lead Conversion Techniques: a proven system to track incoming leads and improve your conversion rates to turn more of those prospects into paying clients.
  • Client Retention Techniques: specific tools to double your referrals and to help you with “Building a Lifestyle Law Firm®”
  • Engaging activities to help you identify your ideal target market so you can powerfully market to them.
  • Over 65 PROVEN online and offline legal marketing strategies.

Click here now to order Rainmaker Retreat: Unplugged.