With all the options available to you today to market your law firm, one of the cheapest and most effective is email marketing. However, if you don’t have a great list of clients and prospects to send those emails to, there’s no way your email marketing efforts will be productive.
The best email lists contain the names of people you have already done business with or who have had some type of interaction with you. These are better than paid lists since you are already known to them — your emails won’t be a “cold call.”
So how do you keep adding to that list to expand your sphere of influence? Here are 5 easy ways:
1. Find opportunities to speak and present. Each time you do, make sure you collect the names and email address of everyone at the events. If for some reason the organizer will not give you this information, do a give-away (free consultation, free report) during your presentation. In order for individuals to be eligible to receive your give-away, they must give you their business card or their name, number and email.
2. Every time you go to a networking event and collect business cards make sure these individuals are added to your database or e-newsletter list. Don’t worry, if someone gives you their information they are implicitly stating you can send them information. If for some reason they don’t want it, there is always the opportunity for them to unsubscribe or to ask to stop receiving the information.
3. Offer a freemium. On your website you can send people a free report (filled with information that is important and meaningful to them) in exchange for their contact information. You can have this automated so you or someone else is not personally responsible for sending out the article, but it goes automatically after your system gets their info.
4. Any time you send out an e-newsletter, encourage those who receive it to forward it on to anyone they know who can also benefit from the information. Post your newsletter online with a function that allows people to sign up for future issues and promote the link via social media.
5. Have a “e-newsletter” opt-in form on your website and blog so people who visit these can opt-in to receive your e-newsletter.
Do you have the critical numbers you need to run your law firm efficiently at your fingertips? Dashboards have been used by businesses for years, but law firms have been slow to adapt them to running a more efficient, effective enterprise.
A dashboard provides you with insights into what is working — and what is not — in your marketing programs and other areas of your business. Rainmaker Institute CEO Stephen Fairley and law firm management expert Micki Love, COO of Hughes & Coleman Injury Lawyers, lead you through this free webinar where you will learn:
- 5 key metrics every law firm must be tracking every month
- How to save 100 minutes a day with dashboards
- Key performance indicators for law firms
- How a business dashboard can help you grow your law firm
- 3 areas to audit each month to ensure staff compliance
- 5 critical questions to ask yourself to create your own dashboard
Hughes & Coleman is a personal injury law firm with seven offices in Kentucky and Tennessee. Micki has demonstrated the knowledge it takes to lead a staff of more than 100 employees and to grow a firm across the country. She has consulted with countless law firms on law firm management, giving them direction and building their knowledge of legal management and marketing.
Register online now to get immediate access to the free one-hour webinar on How Law Firms Can Use Dashboards to Save Time, Increase Productivity and Close More Cases.