Owners of small law firms and solos are some of the busiest lawyers I know, and it’s extremely difficult to strike a balance between your business and personal lives. While we all like to think that our work sustains us, it is our family and friends who play a key role in how happy we are in life.
The best advice I always give to attorneys struggling to find some balance is to turn to systems and processes to run as much of your business as possible without your personal intervention. In other words, modernize your firm! There are so many great, inexpensive software programs and free applications that can help you achieve this.
MyCase, a web-based legal practice management software firm, recently conducted a survey among solos and small firms to ask them what steps they would be taking in 2015 to modernize their firms. They received 800 responses to their survey, and the results are displayed in the infographic below.
Almost half of the respondents said they plan to update their website this year. This is undoubtedly due to the fact that a law firm’s website is a critical component of a successful lead generation program.
However, don’t stop there. You need a system to manage and nurture your leads so you can turn them into clients. By having an auto-responder email system in place, you can send pre-written emails according to a schedule you establish in your system that educates prospects more about your firm, the steps they should take next, testimonials from previous clients, a free consultation offer, etc.
The goal is to lead the prospect along the buying path and get them to do what you want – call, set an appointment, etc. And it’s all done automatically, with no intervention from you or your staff needed until the prospect calls and your regular intake process begins.
Most of the solos and small firms we know have a finite amount of time to dedicate to legal marketing, so having a process in place that nurtures a lead along the path to becoming a client is a great benefit.