At our two-day legal marketing seminar, The Rainmaker Retreat, I see many attorneys get excited once they truly understand the benefits of blogging. But most have the same stumbling block: what to write about.
Here are 5 sources of information you can use to find topics for your law firm blog:
Internet searches and alerts. Do a search for your area of practice on Google News and you will get a ton of the latest articles on what is happening worldwide. Set an alert to notify you by email or RSS feed when new articles appear. Do the same on the Google Blogs search and you’ll see what other attorneys in your field are blogging about – just be sure to borrow ideas, not the actual content.
News feeds. There are several services that provide free news feeds. One of the most popular is Feedly.com – there’s also Newsvibe, NewsBlur and Digg Reader. These are content aggregators that allow you to get feeds from news sources and other blogs. They serve up a headline and a little bit of text, which makes scanning them easy.
Hashtags: Hashtags (#) used to be just for Twitter, but they have become popular on all the social media networks – Facebook, LinkedIn, Google+ — and allow you to learn what is being said in real time in your practice area.
JDSupra. JDSupra is a great place to find topics that other lawyers are writing about. You can sign up for a custom email digest that will email you daily or weekly (your choice) posts on topics in your practice area. It’s all free, too. Again, just be sure to borrow ideas, not content.
Your old content. Repurposing content is common so look at any past articles, press releases or other content you have published for blog ideas. Review some of your past posts to see if there is an idea you can expand upon or update.
One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. Inbound marketing firm Hubspot released a report based on a marketing benchmark study of 7,000 companies and found that when it comes to blogging:
Companies that blog 15+ times per month get five times more traffic than firms with no blog.
B2B companies that blog at least twice a month get 70% more leads from their websites than firms with no blog.
Companies that increase their blogging from 3-5 times per month to 5-8 times per month almost double their leads.
Here’s what you’ll discover when you read this report:
- 7 ways that blogging can help your law practice
- How to create your blog strategy
- 10 ways to build an audience for your blog
- 4 sources of information for writing blog posts
- And much more!