I’m a big believer in data-driven marketing, so I found a recent post at the HubSpot blog to be very informative when it comes to refining my own company’s email marketing efforts.
HubSpot collaborated with Market Dominion Media to create the infographic below that is based on data from its 2014 Science of Email Report (you can get a free copy of the full report by clicking on the link).
Email marketing is by far the most cost effective and efficient way for attorneys to generate leads. So if your law firm marketing email program is not delivering for you, perhaps you are relying on outdated methods and old data. This infographic will bring you up to speed quickly on what you need to know to optimize your email for better results today:
In less than a few hours a month, you can produce an effective electronic newsletter, also known as an “E-newsletter.”
An E-newsletter is a customized electronic newsletter that is commonly used in business, but rarely in the field of law. If you are truly interested in the long-term success and sustainability of your practice, you need to learn how to leverage technology and the Internet to build it.
Here’s what you’ll discover when you read this report:
- 10 reasons an e-newsletter is necessary to your legal marketing strategy
- The cost benefits of an e-newsletter
- How to incorporate your e-newsletter with your social networking
- How an e-newsletter supports your marketing efforts
- How to get started right away with your e-newsletter
Click on the following link to receive your free report on How to Tap Into One of the Most Cost Effective Marketing Tools for Law Firms & 4 Steps to Get Started Today.