I’m a big believer in data-driven marketing, so I found a recent post at the HubSpot blog to be very informative when it comes to refining my own company’s email marketing efforts.

HubSpot collaborated with Market Dominion Media to create the infographic below that is based on data from its 2014 Science of Email Report (you can get a free copy of the full report by clicking on the link).

Email marketing is by far the most cost effective and efficient way for attorneys to generate leads. So if your law firm marketing email program is not delivering for you, perhaps you are relying on outdated methods and old data. This infographic will bring you up to speed quickly on what you need to know to optimize your email for better results today:

How to Optimize Your Law Firm Marketing Emails For Better Results

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In less than a few hours a month, you can produce an effective electronic newsletter, also known as an “E-newsletter.”

An E-newsletter is a customized electronic newsletter that is commonly used in business, but rarely in the field of law. If you are truly interested in the long-term success and sustainability of your practice, you need to learn how to leverage technology and the Internet to build it.

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