One of the goals of participating on social media is to spread your influence beyond the circle of people who already know you. This occurs when your posts are interesting enough to share. Your inner circle shares a post with their circle, who then may pass it on to their circle…and so it goes. Enough people share, and pretty soon you’ve gone viral. In a good way.
So it stands to reason that you would be interested in data that shows what types of posts typically enjoy the most social shares. Thanks to our friends at the BufferSocial blog, we are now in the know.
How-to: These types of posts are perfect for attorneys since they pose a problem, offer a solution and detail the steps in-between. For example, How to Create an Estate Plan for Your Blended Family or How to Document Your Car Accident.
Lists: Lists are very popular on social media because they’re easy to scan and, frankly, humans just seem to like lists! Examples: Top 5 Ways to Beat That DUI Rap or Top 10 Reasons You Need a Lawyer for Your Startup.
What: Many of these focus on a particular topic and sometimes make comparisons. Example: What Attorneys Used to Know About Social Media and What They Know Now or What the New Florida Spousal Support Law Means for Women.
Why: The “why” post gives people your reasoning for reaching a particular conclusion on a chosen topic. Examples: Why You Should Talk to a Real Estate Attorney Before You Buy or Sell Your House or Why You Need to Review Your Estate Plan Every 2-3 Years.
Video: Nothing works better than video to illustrate a point or legal concept, and to give people a feel for what it would be like to do business with you. Even videos that have nothing to do with your area of practice but just evoke a pleasant emotion are worthy of sharing on social media.
The next time you’re stuck for what to post on social media, consult this list and I’ll bet a few ideas will come to mind.
One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. Inbound marketing firm Hubspot released a report based on a marketing benchmark study of 7,000 companies and found that when it comes to blogging:
- Companies that blog 15+ times per month get five times more traffic than firms with no blog.
- B2B companies that blog at least twice a month get 70% more leads from their websites than firms with no blog.
- Companies that increase their blogging from 3-5 times per month to 5-8 times per month almost double their leads.
Here’s what you’ll discover when you read this report:
- 7 ways that blogging can help your law practice
- How to create your blog strategy
- 10 ways to build an audience for your blog
- 4 sources of information for writing blog posts
- And much more!