The event of the year for California solo and small firm practitioners as far as I’m concerned is The State Bar of California Solo & Small Firm Summit on June 18-20, 2015, at the Newport Beach Marriott Hotel & Spa in Newport Beach, California.
I am so honored to be delivering four keynote addresses during this conference that are sure to be of interest to attorneys wishing to hone their law firm marketing and development skills. This is really meaty stuff that you can’t get anywhere but at this conference or by attending a Rainmaker Retreat.
Here’s what I’ll be talking about and when:
Thursday, June 18, 11:30 a.m. — What Do You Want? Moving from a Job to a Law Practice and from a Law Practice to a Business
Many attorneys in small firms continue to struggle year after year, finding just enough clients to keep them busy, but never able to move to the next level. In this hard-hitting session you will learn the three stages of growth for law firms, the ingredients for moving from a job to a law practice, and the three keys for taking your practice and building a 7-figure business.
Thursday, June 18, 5 p.m. — General Session and Wrap Up: 15 Deadly Sins That Will Destroy Your Law Firm Client Intake & Kill Your Conversion Rate
We have secret shopped more than 1,000 law firms and discovered the biggest mistakes they make when trying to convert contacts into contracts. Discover the five biggest mistakes attorneys make when answering the phone, three tips you can immediately apply to double your conversion rate, why you may not ever want to do another phone consultation, and how a small law firm doubled their revenues in 6 months…without spending any more money on marketing.
Friday, June 19, 8:30 a.m. — Social Media Strategy: Using Facebook and LinkedIn to Get More Referrals
According to the ABA, more than 90% of attorneys are on LinkedIn, but very few of them generate any referrals from it. Facebook is one of the most cost-effective marketing tools, but it’s overlooked by most attorneys. In this fast-paced session you will learn the top 10 steps to jumpstart your referrals on LinkedIn, how to use Facebook to connect with potential clients and referral sources, and three low-cost marketing tools for maximizing your results from social media.
Friday, June 19, 4 p.m. — General Session and Wrap Up: 7 Keys to Building a Referral-based Law Firm
Every attorney wants a referral-based practice, but most attorneys struggle to consistently get enough referrals. In this fast-paced session learn about the three biggest reasons why you’re not getting more referrals and what to do about it, how to create a plan to double your referrals in the next six months, and discover the four most commonly overlooked places to increase your referrals.
You can register online by visiting The State Bar of California Solo & Small Firm Summit home page or call 415-563-2508 for more information. You receive 10 hours of MCLE credit. Plus, you do NOT need to be a member of the State Bar of California to attend!