I had a comment on one of my Facebook posts the other day saying that, for attorneys, Facebook is a waste of time because you’re just preaching to the choir. The writer said that your friends on Facebook are already your friends in real life, so why waste time on it for business purposes.
He couldn’t be more wrong.
I currently have 4,894 friends on my Stephen Fairley Facebook profile page. I also have a Facebook fan page for my business, The Rainmaker Institute, with thousands of fans. I post a lot of the same stuff on both pages because I am the very public face of my company. But any personal stuff I post I keep on my profile page. People know they can get the business tips and freebies in both places, plus they can see my photos from my travels on my profile page. It works for me.
How do I know it works? We are currently getting 150-300 leads per month from social media, including Facebook. It is certainly something that is well worth our time.
One of the most difficult things attorneys who want to succeed on Facebook face is getting a good fan base. I came across this excellent infographic from Quicksprout that tells you, step-by-step, how to grow your Facebook fan base. If you implement these steps, you will see your sphere of influence on Facebook grow.