Google algorithm updates are usually accompanied by much wailing and gnashing of teeth among marketers, and sometimes it’s for good reason. With one flick of a switch, all that hard work to improve search results can be undone if your site no longer complies with what Google considers to be best practices for your website and blog.
Of course, Google’s intention is not to penalize sites — it’s to improve the user experience. Recently, Internet marketing consulting company QuickSprout developed the infographic below with specifics on what to avoid and strategies for ensuring your sites don’t get penalized by Google.
These tips are easy to understand and not too difficult to implement. The reward of not incurring a Google penalty is well worth your time in becoming educated on current best practices in SEO for Google:
According to recent research…
58 million adults looked for an attorney in the past year
76% of them referred to the Internet at some point in their search
While most law firms already have a website, the majority of them don’t produce new cases on a regular basis. Why?
Because they are doing it all wrong!
This seminar will teach you how to do it right.
Law firm marketing experts Larry Bodine and Stephen Fairley join forces to deliver a compelling on-demand seminar on How to Leverage Your Firm’s Website to Win Clients; access this seminar now to learn:
- 3 specific strategies that can immediately improve your website conversions
- What elements you should and should not include on your website
- How to effectively reach the 65% of consumers who like to gather information about their legal issue long before ever contacting an attorney
- Ways to leverage top online attorney directories to control your online presence
- Case studies on how top attorneys are using social media to attract more paying clients
- Best practices for blogging and why Google loves them so much
- The fastest ways to get to the top of Google
Click on this link now to receive the How to Leverage Your Firm’s Website to Win Clients seminar.