How Attorneys Can Harness the Power of These Top 3 Lead Generation Tools A 2014 lead generation benchmark report by marketing research firm Ascend2 and Research Partners surveyed 50,000 U.S. and international marketing leaders about the most effective tactics these companies use to generate leads.

Representing a wide range of company types, sizes and locations, the top 3 in order of success were:

#1:  Email marketing

#2:  Content marketing (delivering content your target market is seeking in all the places they are looking for it)

#3:  Search engine optimization

So if you are serious about lead generation, you should have three of these tools already working and delivering leads for you. Right?

Most attorneys know they should be engaged in these three activities to market their firms. With all the information available on the web for email marketing, content marketing and SEO — including more than 1,500 posts here on this blog — you can almost teach yourself.

However, the best way to really immerse yourself in learning how to use these three tactics to generate leads for your firm– and convert those leads into paying clients — is to attend our two-day legal marketing seminar, the Rainmaker Retreat, where we spend one entire day teaching proven methods for utilizing these three marketing tools to generate and convert leads for your law firm.

Here are some of the things we cover:

  • Real-world statistics on how people select an attorney
  • 4 reasons why having a strong online presence is no longer an option
  • What online platforms are best if you are a business-to-consumer attorney
  • What online platforms are best if you are a business-to-business attorney
  • What social media platforms are most useful to market your firm
  • Website do’s and don’ts
  • What are the best practices for blogging, videos, social media
  • The fastest way to get to the top of Google
  • Cutting-edge email strategies to grow your firm
  • Top traits Google is looking for when ranking your site
  • The changing game of search engines
  • Top 10 deadly mistakes attorneys make with their websites
  • 5 easy ways to make sure your site comes up high for the keywords you want
  • 4 proven ways to drive more traffic to your website
  • How to effectively stay in contact with prospects, clients and referral partners
  • 4 top strategies to automatically connect with your database
  • Top 3 ways to build a database
  • Top 10 reasons why attorneys don’t think “e-newsletters” work and why they are wrong
  • Over 15 strategies to turn more browsers into buyers

We also cover the nuts and bolts of lead conversion, since that is always your ultimate goal — to convert those leads you are generating into actual clients:

  • 5 stages of lead conversion you must improve to build a Lifestyle® Law Firm
  • Over 15 strategies to turn more browsers into buyers
  • 3 follow-up techniques that will set you apart from your competition
  • Discover why you may not need more leads
  • Cutting-edge lead conversion strategies to increase revenues

calendarUpcoming Rainmaker Retreat dates include:

July 17-18, 2015 — Atlanta, GA

August 21-22, 2015 — Las Vegas, NV

October 2-3, 2015 — Miami, FL

You can register online for a Rainmaker Retreat or call 888-588-5891 for more informationNational Trial Lawyers members receive a discount. Please contact National Trial Lawyers at 866-665-2852 to receive the discount code.