An Angler’s Approach to Casting for Clients I love to fish.  If I am taking time off, it will most likely be with a rod in my hand and a heart full of anticipation for the ancient dance of man vs. fish.

This photo of me and my wife Ruth was taken a few days ago up in Lake Tahoe. Landing these beauties led me to reflect on how many attorneys struggle with landing clients. In the angler’s vernacular, here are my tips for how to market your law firm to land the big ones:

Find the right time.  The bait doesn’t matter if the fish aren’t feeding.  Understand what triggers a prospect’s need for your services.

Find the right place.  When you fish a familiar body of water, you know the spots where you are most likely to catch a fish.  Once you understand your target market, you will be able to identify the best venues (online and offline) to find them.

Choose the right lure.  Not every fish is attracted by the same lure and not every client will be attracted by the same marketing tactic.  Knowing your target market means knowing which marketing tools to use to reel them in.

Drop a line.  You will never catch anything if you don’t put a line in the water.  Done is better than perfect when it comes to law firm marketing.

Anticipate a feeding frenzy.  Sometimes new laws or regulations will trigger a feeding frenzy for your services.  Be ready by anticipating and preparing the right solution.

Set the hook.  When you feel a tug on the line, you set the hook or your fish is gone.  Don’t fail to respond in a timely manner to inquiries.

Be patient.  All anglers know the feeling of being skunked at one time or another.  You may go a long time before you get that trophy catch, but having the patience to persevere will eventually get you there.

If you want to learn what you need to implement these tips, then I suggest you attend one of our Rainmaker Retreats. We have new dates now for sessions in New York in November and Los Angeles in December.

Here are all the upcoming dates for our two-day law firm marketing seminar:

October 2-3, 2015 — Miami, FL

November 6-7, 2015 — New York City

December 4-5, 2015 — Los Angeles

Get substantial savings (50% off) through our Early Bird Registration, which ends October 2 for the NYC Rainmaker Retreat and November 4 for the Los Angeles Rainmaker Retreat.

You can register online for a Rainmaker Retreat or call 888-588-5891 for more information.  National Trial Lawyers members receive a discount. Please contact National Trial Lawyers at 866-665-2852 to receive the discount code.

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