How to Increase Your Law Firm Website’s Lead Generation CapabilityIs your website operating to maximum efficiency for lead generation? Do people who come to your site stay or do they jump off after the home page?

Do you know what your “bounce rate” is?

If someone visits only one page on your site and then leaves, that’s a “bounce”. They haven’t found what they are looking for, or for some reason decided to abandon the site without doing any further investigating.

Bounces are bad for business. If people are coming to your website and then immediately abandoning it, you have lost a potential lead.

So how do you know what the bounce rate is for your site? Most websites have reporting tools already built in, but in case yours doesn’t, here’s one of the best (and it’s free!): Google Analytics.

Google Analytics will provide you with insights into your website traffic that will help you improve your marketing effectiveness – for free! It’s a simple sign-up process, they furnish you with a bit of code to tag your pages with, and then your free monitoring and reporting system is in place.

What you learn from being bounced.

If you have a high bounce rate – 60% or more – then something is probably wrong with your home page or landing page. People are leaving because their needs are not being met…but how do you know what changes to make?

It depends on where your traffic is coming from.

If you have a high bounce rate from your pay-per-click or paid search campaign, there is obviously a disconnect between your ad or the keywords you used and your landing page.

Maybe the keywords you chose are not really working for you and your content is therefore not relevant to site visitors. The Google Analytics tool provides you with data on your site’s keyword bounce and conversion rates.

If you suspect your keywords could use some improvement, use the Experiments tool in Google Analytics to help you determine whether or not you have the right keywords. You can also use this tool to learn what changes to your site can drive the most conversions. And that means sales.


NACBA MEMBERS! Be Sure You Join Me Tomorrow for This Free Webinar!NACBA MEMBERS! Be Sure You Join Me Tomorrow for This Free Webinar!

On Thursday, April 28, I will be presenting a special free webinar for NACBA members on Building a 7-Figure Lifestyle Law Firm: Upscaling from a Job to a Practice to a Business.

The webinar starts at noon PT/3 p.m. ET and you can register online now.

There are three stages every law firm goes through to break the 7-figure barrier. At each stage there are challenges that must be faced and changes that must be made. The Rainmaker Institute has trained over 18,000 attorneys and helped hundreds of their clients break that 7-figure barrier.

This free 60-minute webinar for NACBA members will show you strategies specifically for attorneys looking to build a multi-million dollar lifestyle law firm. You will learn:

  • The 5 key challenges you must face to grow to the next level
  • The 10 major components of every successful law firm.
  • Specific steps you must take to build a lifestyle law firm that provides the income you want.

Hope to see you tomorrow!